TTx Talk is a video podcast, with your host, Nate Petry – TTx VP of Sales. Nate has conversational interviews with experts in their respective fields. On today’s episode, Nate talks with one of our customers, R.W. Sidley. Nate is joined by Brad Buescher – R.W. Sidley IT and HR Director – and together, they walk through R.W. Sidley’s buyer journey on becoming a TTx customer.
What changed in your business to cause to consider TTx?
TTx came along and almost immediately there was a conversation right in the beginning there, where we were just sort of looking for strategic advice. That first conversation sort of blossomed into what it is now.
How did you hear about TTx?
TTx reached out to us through a cold call.
Was there pain, frustration, or fear that led you to consider a change in your technology partner?
As the IT manager, I don’t have an IT background, and acknowledged that I was going to need to help.
What ultimately led you to believe that engaging with TTx was the best alternative?
Not having an IT background and was looking for somebody that I could trust.
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TTx Talk Episode 7 Transcript
Nate: Good afternoon. Welcome to TTx talk. Welcome back. Hope you had a great holiday season. Today I’m super proud to have Brad Buescher from R.W. Sidley with us. Brad is the IT and HR director at R.W. Sidley. Thanks for being here.
Brad: Thanks for having me.
Nate: Yeah, appreciate it. Want to talk about the relationship that we have and how we’ve engaged. So it’s been two years since you’ve been a partner of TTx and it’s been a really successful, good ride thus far.
Brad: Yeah, absolutely. It’s been a great, trusted relationship. We’ve worked with other vendors in the past and I can’t say enough about you guys. Great job. We’ll talk more about that, I’m sure.
Nate: Cool. Appreciate that. What changed in your business to cause you to consider going with a managed services provider?
Brad: We were going about our business, putting out daily IT fires here and there and worked with some vendors in the past and it was more of like a one-off transactional, very specific kind of deal with vendors in the past. And one day, you guys came along and almost immediately there was a conversation right in the beginning there, where we were just sort of looking for strategic advice. That first conversation sort of blossomed into what it is now. But I think it made us realize that we could have a more general relationship with our IT vendor where even if it’s not something that TTx services directly, you guys could provide value to whatever that is. And that has been the case.
Nate: So Brad, in searching for a new solution, where did you start and how did we ultimately connect?
Brad: Well, it’s kind of a funny story actually, because it started with a cold call, which I almost never answer.
Nate: Who does?
Brad: Nobody does. But this one I did. And I think it was because you guys mentioned that you were one of the biggest ShoreTel resources in the area or something like that. You could be trusted with a ShoreTel system. And we happened to have a ShoreTel system, so I heard that and I was like, ooh, ding ding ding. Might want to follow up a little bit. And right from that first meeting, just to explore that ShoreTel avenue, it led to so much more than that. At first we just sort of tested TTx out with the ShoreTel piece of the business because that was the immediate need. And I can remember almost immediately after you helped us with something right off the bat with ShoreTel, it led to a whole lot more and I can’t believe how much more we’ve done.
Nate: Yeah. Well, we appreciate that. One of the four C’s of being the most trusted partner for us is competency. And so it’s super encouraging for me to hear that was the experience from the initial meeting. The initial meeting, if anything, in business is with a sales guy. So to be able to be confident, to be intelligent enough about the technology to just come across as a consultant and generally want to be a consultant, that means a lot. So I appreciate that, Brad. Was there any pain or frustrations, or fear that led you to consider a change with your technology partner?
Brad: The first thing I should probably mention on that question is I’m our IT manager, I don’t have an IT background myself. It was sort of an opportunity that I took and I’ve learned to grow into that role, but certainly needed to acknowledge that I needed help. And I needed a specialist to help us with that area of responsibility. And I went through some rounds of working with companies that helped us through some things, but it wasn’t until we started doing business with TTx that now, it’s sort of a singular relationship in that I can lob anything to you guys and you’ll be able to help with, whether it’s just advice or whether you guys can provide the service, whatever that is.
Nate: What ultimately led you to believe that engaging with TTx was the best alternative?
Brad: I would say for sure it was that I didn’t have that IT background and was looking for somebody that I could trust. Anybody who’s doing business and long enough knows that relationships are super important in any part of what you’re doing. And it was that relationship that we established right from the get-go where we could be open and honest with each other and talk strategy, long-term, short-term. Just clicked from the beginning.
Nate: R.W Sidley is engaged with TTx on a wide variety of our offerings from managed services, phone systems, support, networking project, server project, refresh project. Have you found that the people at TTx have been consistent? That is a four C’s of ours as well. And part of being the most trusted, is consistency.
Brad: Yeah, a hundred percent. It’s clear that you guys coach that into your team, because everybody we interact with, it’s very organized, very open, just a general sense of, we’re going to take care of you, whatever that means. I would say that’s very apparent.
Nate: Well thanks for all the positive reinforcement. You’re a great advocate for TTx. And even with our smile back on tickets, the responses that you give, to give praise directly to our support organization. We don’t take that for granted. And thanks so much for your partnership.
Brad: Thank you, Nate.
Nate: Talk to you next time.